Data Visualization - PDF Viewer

Notes

## Bibliographic Reference

Pattanaik, S.N. & Wiegand, R.P. (2021) 'Data Visualization', in Salvendy, G. & Karwowski, W. (eds.) *Handbook of Human Factors and Ergonomics*. 5th edn. Hoboken, NJ: John Wiley & Sons, ch. 35, pp. 895–946.

## BibTeX

```bibtex
@incollection{pattanaik2021datavisualization,
  author    = {Pattanaik, Sumanta N. and Wiegand, R. Paul},
  title     = {Data Visualization},
  booktitle = {Handbook of Human Factors and Ergonomics},
  editor    = {Salvendy, Gavriel and Karwowski, Waldemar},
  edition   = {5th},
  publisher = {John Wiley \& Sons},
  address   = {Hoboken, NJ},
  year      = {2021},
  chapter   = {35},
  pages     = {895--946},
  doi       = {10.1002/9781119636113.ch35}
}
```

## Summary

Chapter 35 of the *Handbook of Human Factors and Ergonomics* (5th edn), in Part 7, Human–Computer Interaction. Pattanaik and Wiegand treat data visualization as the graphical representation of data to communicate information to human observers, framed as both an art and a science with its reasoning drawn from the human visual system. Coverage:

- **Objectives**: audience and purpose first; data visualization as narrative and storytelling; visualization as abstraction (loss of data); context and annotation.
- **Principles**: graphical-perception principles (pre-attentive processing, Cleveland & McGill's encoding hierarchy, Few's attribute categories); general design principles (Lidwell affordances/aesthetics, Gestalt grouping); principles of color (preference, representation, color deficiency); and the principles of maximizing data (Tufte: graphical integrity / lie factor, data-ink ratio, chartjunk, data density, small multiples).
- **Techniques**: visualizing 1D, 2D, multidimensional, volume, vector-field, network, molecule, and uncertainty data.
- **Interaction**: Shneiderman's "overview first, zoom and filter, details on demand" mantra; tools; storytelling revisited.
- **Tools and applications**, and **future directions** (Big Data; non-traditional disciplines such as digital humanities).

## Routing Note

Primary owner: human-centered-design-kb (HCI / display-design chapter). Cross-references representation-design (display design for meaning), information-processing and sensation-and-perception (the perceptual basis of graphical perception and pre-attentive processing), and perceptual-organization (Gestalt grouping).

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